About

The first 7 years of my career were spent with small retailers where my office was also their retail store. I would listen to the customers as they walked around the store, commenting on what they liked and didn’t like and also what common questions they asked the sales associates. I would create in-store signage and landing pages on the website to address FAQ’s and would test images of the most liked products on digital campaigns. These efforts lead to a better experience for the customer and an uptick in sales.

I continue to take the same customer first approach in my designs today by removing roadblocks that cause customers to hesitate. I excel in highlighting product features in exciting and digestible designs.