Hero Image Explore - Recipe Book

Objective: Make the hero / silo image stand out in search results while staying within Amazon’s strict rules

A lot of Instant’s appliances come with a recipe booklet. These have received positive feedback from customers. The hypothesis was that adding a recipe book to the silo would differentiate it from competitor listings in search results and gain a higher CTR. I created a recipe book silo and worked with the placement to keep the product as large as possible. The text on the recipe book is large enough to be read in the search results where the images are much smaller.